Educational Programs

First Class Educators offers the Automotive Internet Program (AIP)* twice a year, which is open to dealership employees or interns. The AIP offers a unique certificate program covering Digital Marketing and Social Media. The twelve-week program delivers targeted curriculum for mastering automotive digital marketing strategies.

The certificate program includes training on Search Engine Optimization (SEO), Internet Reputation Management, Social Media Engagement and Marketing, Content Development, Paid Search Marketing, and much more. Participants are tested throughout their semester culminating with a final exam. Students are required to make a presentation to their Dealer Principal at the end of the course in order to receive their graduation certificate.

* This Internet Program can be adapted to any industry