First Class Educators offers the Automotive* Internet Program (AIP) twice a year, which is open to any dealership employee across the US and Canada. Digital Marketing and Social Media Certificates are given to the students who participate in this 10-week program. The AIP offers intensive training on Search Engine Optimization (SEO), Internet Reputation Management, Social Media Marketing, Content Development and Marketing. Participants are tested throughout their semester and a final exam and presentation to the Dealership Manager are required at the end of each term in order to receive their graduation certificate.
* This Internet Program can be adapted to any industry.
First Class Educators offers event consulting services for businesses or industries that may have a conference event in the planning stages.
FCE has experience planning, hosting and producing Digital Marketing Educational events for the Automotive Industry. We manage speakers (who are proven industry thought leaders), venue selection, food & beverage services, online and onsite registration, pre and post event marketing, travel, staging and audiovisual, tradeshow exhibitions and much more.
FCE has produced events in a wide variety of venues (dealerships, hotels, conference centers, and large trade show exhibition facilities) across the US and Canada. Consulting service fees are determined on a case-by-case basis depending on the client’s specific needs.
Individual Dealership and Private Events
First Class Educators (FCE) also works with businesses and groups on a private level, by planning and hosting individual or regional educational events. FCE will be responsible for executing the full agenda of the event including all speaker participants. The FCE team will coordinate the theme and topics of focus in order to optimize the educational content for the targeted attendees.
First Class Educators hosts several National events throughout the year including the Digital Marketing Strategies Conference (DMSC), the Automotive Marketing Boot Camp, the Dealer Pit Stop (two to three times per year),the Napa Executive Retreat, and the Digital Warrior Academy (three to four times per year). Each event has a specified target audience and a different maximum number of attendees.
First Class Educators not only hosts their own events, but have partnered with other agencies. The AutoConnections Expostion and Conference (AutoCon) of 2012 was a very successful event which signed FCE as a partner to plan and execute the event. Over 650 automotive industry marketers attended the conference held at Aria Resort & Casino in Las Vegas. AutoCon is anticipated to be even bigger in September of 2013. Digital Marketing Blitz, another FCE partnered event, will take place just prior to the Houston Auto Show in January of 2013.