In our digital market, it is always important to market your business in way that will attract a diverse group of consumers. As we know, our industry has adapted and progressed to attracting sales through the online market more so than the traditional in house dealership sale.
It is the perfect time to discover the importance of video in digital marketing and get caught up with the 21st century.
Now that we have been introduced to paid search in week 6 of the AIP, students will learn why online video is not only important, but also vital for your business. Our media experts Christine Rochelle and Ben Jones of PCG Digital Marketing are perfect for the job!
Learn hands on with our team about video optimization, the best types of online videos, the best sites to post, the tools needed to create a video, how to edit a video and more.
Automotive Internet Program offers 21st Century Video Integration in Week 7
Christine is the Vice President of Operations at PCG Digital Marketing. Christine works with all teams to ensure that the internal operations are running smoothly. She dedicates herself to clients to make sure that they are getting what they need. Christine has all the right tools to coach others on how to market SEO Content, social media and other digital marketing strategies.
Ben Jones is a Content Specialist as well as a digital media and video expert. He specializes in optimizing videos at PCG Digital Marketing and knows all about creating, editing and filming videos. He often films videos that are submitted for elite industry events that are held across the nation. Ben will teach you all you need to know on why video is crucial!
In Week 7 “Video Basics and Optimization” Ben and Christine will cover:
- The fundamentals of YouTube
- Best types of video (viral, conversion, educational)
- Sites to post online ( YouTube vs. Vimeo)
- Tools needed to create a video (pictures, ect.)
- Editing on YouTube and iMovie
- Key Elements of VSEO
Don’t miss out on this fantastic course with the opportunity to work hands on with industry professionals Ben and Christine. Get ahead of your competitors now with the second largest search engine tool on the market.
To register or learn more, contact Patricia at 908.433.8078
Visit our website! www.automotiveinternetprogram.com