First Class Educators has been intensely preparing for the fall 2012 Automotive Internet Program, which is now just two weeks away! The automotive community has been anticipating the exclusive course curriculum and panel of expert instructors.
Now that we have learned a little about social media and sharing in Week 5 of the AIP, it’s time to delve into paid search and digital advertising with SEM expert Dmitriy Gamarnik.
Dmitriy is a Search Engine Marketing (SEM) Manager at PCG Digital Marketing. He works hands-on with clients to develop advertising campaigns that will market their business effectively to the targeted audience. Dmitry is always testing new methods in order to provide the best marketing strategies in our competitive market.
Dmitiry says, “In our generation, businesses depend on online marketing. It is crucial to understand the logistics of paid search, pay-per-click (PPC) advertising and SEM when promoting company expansion, so it is important to take advantage of that medium”.
Along with an introduction into the world of paid search in Week 6, students will also have a midterm exam that will test their knowledge on the content learned throughout the course.
This midterm is crucial to see where students stand in the AIP. It is imperative that our instructors track the progress of each student individually, whether they are advancing quickly or are in need of a review.
In “Introduction to Paid Search” Dmitriy will cover:
- Different online advertising channels
- Tracking advertising campaigns
- Remarketing techniques
- Video Pre-Roll
Paid search allows you to gain the flexibility to track and control who you are targeting, which is one of the greatest benefits of online marketing. Learn the ropes of SEM with Dmitriy, our digital marketing guru!
Don’t miss out on the AIP set to begin November 7th, 2o12!
Contact Patricia at 908.433.8078 for more information!