AIP to Include Lesson on Social Media, a Powerful Supplement to a Larger Digital Strategy

The 2012 Automotive Internet Program is just around the corner! All of our instructors cannot wait to present the new materials to our students on the latest in SEO, content marketing, branding and IRM and more.

Now that we introduced the basics of content marketing in Week 4 of the AIP, its time to learn the best methods of sharing through social media!

Let our specialists Brittany Richter and Danielle DeCarlo take you on a journey through the ever-changing social media landscape and learn the most effective practices for sharing content with prospects and fans.

Brittany Richter is an account manager and Social Media Specialist for PCG Digital Marketing and occasionally joins PCG’s Consulting team on the road training dealers in SMO and SMM. Brittany loves sharing her insight on the latest trends in social media to help clients market themselves successfully.

Danielle DeCarlo is a Content and Social Media Specialist who also contributes to PCG Consulting. Danielle also handles all social media accounts for PCG Consulting to make sure that the material being shared is informative and trendy.

In this weeks course of the AIP, Danielle and Brittany will discuss:

  • Automotive Social Media and ZMOT
  • Twitter
  • Instagram
  • Facebook
  • Google+

Industry specialists Brittany and Danielle believe social media serves as a powerful supplement to a larger digital strategy and can help:

  • Build and brand awareness
  •  Monitor competitors
  •  Share content on social media to get more use of content and help drive qualified website traffic
  •  Learn how SEO benefits to social profiles (custom URLS)

In this weeks AIP students will learn how to effectively utilize social media, share informative materials, grow their fan base and more!
Don’t miss out on this informative course!

For more information, Email Patricia !