First Class Educators is very excited to present the new AIP course material. In Week 2 of the Automotive Internet Program, instructors Don Lampert and John Fraze will cover the fundamentals of Search Engine Optimization (SEO). Once students cover the basic terminology that will be instructed in the first webinar of the AIP, they will advance to learning how to implement the detailed techniques and strategies of SEO.
John Fraze and Don Lampert to Teach SEO
SEO is ever-changing and Don and John are ready to present the latest Google updates and how they may affect your website.
Don is a part of PCG Digital Marketing’s SEO team and has been in web development and design for over six years. Don is a Google AdWords certified manager and has supervised over 40 accounts at PCG. Don also manages PCG’s international clients, mainly in Canada.
John is a Pay Per Click (PPC) and Search Engine Marketing (SEM) specialist. John is also a certified manager in Google AdWords. He manages multiple accounts for PCG Digital Marketing, including supervising the chat system for clients, and has extensive SEO knowledge.
In “Search Engine Optimization” Don and John will instruct:
-Techniques
-Ranking
-Organic Search techniques
-Discussing Google Penguin (offsite) and Panda updates (onsite)
-Proper linking strategies
-Things to avoid
SEO is essential for any business that utilizes the online digital market. If your customers are searching for cars online, it’s important to be found. This week’s lesson will teach you the tips to help you get to – and stay one – Google Page One. Learn how to optimize your campaign and web performance from the industry’s top experts!
Meet our Instructors!