First Class Educators are excited to reveal insider details of the 2012 Automotive Internet Program (AIP). The brand new curriculum will commence on November 7th, 2012 and each course will take place via weekly webinars Wednesdays at 1PM EST.
The redesigned AIP was created to tailor to dealership employees of any skill level. This course is the perfect program for new employees as well as those who are looking to advance in Search Engine Optimization (SEO), social media, WordPress, content writing, paid search and more.
Wes Germain and Jamie Paton to Instruct Week 1 of AIP
During Week 1 of the AIP, PCG Digital Marketing Project Managers Wes Germain and Jamie Paton will instruct “Introduction and SEO Basics.” This class will introduce the program, help identify keywords and discuss the fundamental terminology that will be used throughout the 10-week AIP.
Wes is a graduate of Moravian College and holds a degree in Marketing. Wes finds joy in teaching members of the automotive industry the newest and latest SEO trends. Wes says, “digital marketing is bridging the gap between generations, and in our day, one must take advantage of the Internet and its ability to track the return of your investments.”
Jamie, who graduated with a degree in Media Studies from Penn State, has been with PCG Digital Marketing for over 2 years. “In this ever-changing industry, it is vital to stay on top of the latest trends to reach every consumer,” Jamie states.
In Week 1, “Introduction and SEO Basics,” Wes and Jamie will address:
- Keywords (location, brand)
- Headings of webpages
- Anchor texts (i.e. links in articles)
- Hyperlinks vs. plain texts (i.e. distinguishing content)
…and more!
Wes and Jamie are very excited to teach this course and engage with all of this semester’s students.
Register today for the AIP! www.automotiveinternetprogram.com