Automotive Internet Program: Fall 2012

This November, embark on a journey that will guide you down the road to taking control of your own internet marketing for your dealership. From SEO basics to social media to tracking the results of it all, talented industry professionals will teach you the tools you need to make your own internet marketing strategy.

Whether you’re looking to educate current employees or you’re adding a new member to your in-house marketing team, the Automotive Internet Program – AIP – is your program for internet marketing success at your dealership.

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The Automotive Internet Program’s Digital Marketing & Social Media Certificate Program offers dealers an intensive 10 week program that covers a variety of topics leading up to one goal: creating a plan that can be implemented at your dealership.

Topics covered include:


  • SEO Basics
  • Google Webmaster Tools
  • Content Writing
  • Microsite blogs
  • Social Media
  • Mobile Websites
  • Video