Automotive Media Partners LLC and First Class Educators are pleased to announce the sixth recipient of the TrueCar® Scholarship program. The program grants a full scholarship for automotive professionals to attend AutoCon 2012, September 5-8th at the Aria Hotel & Casino in Las Vegas.
Kevin Gordon, ECommerce Manager for Jim Pattison Auto Group, is the sixth recipient out of twelve to receive the scholarship that will send him to AutoCon 2012. Matt Tucker, E-Commerce Director of Bommarito Automotive Group, Katia King, BDC Director for Pat O’Brien Chevrolet, Sean Rancier, Internet & IT Director for Bill Rapp Superstore, Ashley Lopez, Internet Marketing Coordinator of Access Ford Ltd., and Jillian Lopez, Director of Operational Marketing at Bolton Ford, are also scholarship recipients. Six more scholarships are yet to be awarded.
“TrueCar is honored to support automotive professionals across the country through our AutoCon scholarship program,” said Mike Timmons, executive vice president at TrueCar. “TrueCar understands the importance of working with dealers and is dedicated to the betterment of the industry through training and thought leadership exchange within the retail automotive landscape.”
Here is a portion of Kevin’s scholarship application:
“This ‘Scholarship’ has captivated my interest and I think I would be an excellent individual to award a ‘Full Ride’ to. I am the eCommerce Manager of the Jim Pattison Auto Group, the largest automotive retailer in British Columbia, Canada. Our group is currently undertaking some major changes, transitioning to a more modern structure, investing in digital marketing rather than traditional. As our department has recently expanded, our budget is maxed out for conferences/additional training has decreased, meaning the ‘Full Ride’ program is my only shot at attending AutoCon.
I have attended several automotive-oriented conferences in the past and have taken great value from them, learning new strategies from our neighbors south of the border, while sharing some unique processes we have implemented here. I would certainly lump myself into the ‘keener’ bracket, and would attend every session, workshop, sponsored lab, etc. that I could, as I generally find that I am able to find some value in all aspects of a conference.”
TrueCar® is happy to give Kevin the opportunity to attend AutoCon 2012.
AutoCon to Welcome 12 Scholarship Recipients Sponsored by TrueCar
AutoCon 2012 is the newest industry conference designed to connect car dealers with the latest technology, processes, and strategies to increase sales and profits. The TrueCar® Scholarship Program will grant a total of 12 scholarship to facilitate cutting edge education for automotive professionals.
The conference is an extension of the widely popular Automotive Digital Marketing Community (ADM) created by Ralph Paglia and the industry’s largest automotive social networking site, DealerElite.net, created by Chris Saraceno and Mike Myers. For the first time, these communities, which boast thousands of members, will move their online conversations, education and discussions to an educational conference format.
AutoCon 2012 offers automotive professionals a choice of over 70 educational workshops that cover important areas of dealership business operations: people, process, measurement, social media, website technology, reputation management, CRM, local marketing, and mobile applications.
In addition to the expansive workshop curriculum, AutoCon 2012 has attracted the top industry motivational speakers and trainers to energize attendees. James Ziegler, President of Ziegler Companies, will open AutoCon 2012 with a powerful keynote address followed by the 2012 Automotive Website Awards (AWA) ceremony.
AutoCon 2012 attracts top dealers and automotive professionals who desire to keep pace with the changes in the automotive industry. Registration and conference information can be found on the official website: http://www.AutoCon2012.com
TrueCar, Inc. is an online automotive information and communications platform focused on creating a better car buying experience for dealers and consumers. Consumers want a hassle-free car buying experience and dealers want high-quality sales velocity. TrueCar helps achieve these goals by providing unbiased market information on new car transactions and by supplying an online communications platform through which dealers and consumers can communicate with each other.
TrueCar’s market-based information provides both consumers and dealers with an accurate and comprehensive understanding of what others actually paid recently for similar vehicles, both locally and nationally. TrueCar’s communications platform then allows informed, ready-to-buy consumers to communicate directly with participating dealers. Some of the nation’s largest and most well respected membership and service organizations rely on websites powered by TrueCar to help educate their members and customers who are in the automotive market.
TrueCar is headquartered in Santa Monica, CA, and has offices in San Francisco, CA, and Austin, TX. After experiencing dramatic growth since 2006, TrueCar is developing a suite of products and services centered on radical clarity through the comprehensive analysis of market data and information. TrueCar’s participating dealer partners have sold over 500,000 new vehicles to TrueCar users nationwide.
You can follow TrueCar on Twitter (@TrueCar) and become a fan of TrueCar on Facebook and Google+.